Design Style Guide

BRAND PERSONALITY

Calm
Confident
Helpful
Proactive
Clear
Friendly
Human
Clever

WEBSITE GOALS

• Attract long-term clients who see me as a strategic partner for their existing or redesigned WordPress website

• Generate at least 5 qualified inquiries per month

• Grow recurring revenue through ongoing hosting, care plans, and retainers rather than one-off projects

• Highlight expertise in improving existing WordPress websites—performance, security, functionality, and UX

• Build trust by sharing strong testimonials and demonstrating a clear, strategic process

• Streamline the onboarding process for new inquiries to assess fit and direct next steps

Secondary Brand

Tertiary Brand

Primary Brand

Primary Lighter

Primary Lightest

Secondary Brand

Tertiary Brand

Primary Brand

Primary Lighter

Primary Lightest